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Notes

Writing

How to show up when someone asks ChatGPT

More people ask a model than open a search box. What gets a site quoted in those answers is technical, and most of it is work you already knew about.

Published Revised One Other

Can these models read my site?

Only if the text is in the HTML the server sends. The crawlers feeding these systems usually do not run your page's JavaScript, so a site that assembles itself in the browser arrives empty.

There is a quick test. Turn JavaScript off in your browser and open the page. Whatever goes blank does not exist, for this purpose.

This page passes that test. The text arrives whole from the server, and the moving figures are what sits on top.

What makes a site get quoted?

Answering a specific question, on a page where that question is written the way people ask it. A heading that reads "how long does it take" can be quoted. One that reads "Services" cannot.

Then the shape matters: the answer in the first two sentences, short paragraphs, lists wherever the information can be counted. A model is not reading for style. It is reading for a sentence it can hand back whole.

Does this replace showing up on Google?

No. Nearly everything that serves one serves the other: readable text without JavaScript, honest headings, one subject per page.

The difference is at the end. A search engine sends you a visit. A model sends you a mention. That mention only becomes a visit if your name and address are in the answer.

So write for a reader and let the machines follow. Pages built only to be crawled read badly to everyone, models included.

What to do first?

In order, and the first two need nobody but you:

  • Check that your robots.txt allows the crawlers these systems use.
  • Load the page with JavaScript off and fix whatever disappears.
  • Rewrite section headings as questions a client would actually ask.
  • Put the answer straight under the heading, and the context below it.

What if the site cannot take it?

Sometimes the problem is not the words but what sits underneath them. No amount of rewriting fixes that, and the conversation becomes one about rebuilding the page.

If it helps, I will read your case and tell you what I would do. Start with an email.

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