Why two quotes for the same website look nothing alike
Two studios read the same brief and send back numbers that do not match. The gap is rarely the hourly rate. It is what each one decided to put inside the number.
Writing
Notes
A question somebody actually asks, answered in the first two sentences. Every note carries the date it was written and the date it was last revised.
Instagram or your own site: what changes when the address is yours
A social account lends you an audience. A site gives you an address nobody can switch off. Most businesses end up needing both.
A logo is not a brand. What comes before it.
A new logo settles less than people expect. What makes a business recognisable are the decisions taken before anyone draws anything.
How to show up when someone asks ChatGPT
More people ask a model than open a search box. What gets a site quoted in those answers is technical, and most of it is work you already knew about.
Which repeated work is worth removing first
Not every dull task is worth automating. The right one to start with has three marks, and being the most tedious is not one of them.