How to use AI without losing your voice
AI writes and draws fast, and it pulls everything towards the middle. For the work to still sound like you, you decide what goes in and what comes out.
Writing
Notes
A question somebody actually asks, answered in the first two sentences. Every note carries the date it was written and the date it was last revised.
How to ask an AI tool for what you want
A vague request gets a vague answer. Give an AI tool some context, one example and the format you need, and what comes back is worth keeping.
AI tools for people who make images
For photographers, designers and filmmakers, AI saves more time in the edit and the chores around it than in the image itself. What exists, and what for.
What to have ready before asking for a website
You do not need to know any code to ask for a website. You need to know what you do and who for, and to have a handful of things to hand.
Domain, hosting and email, explained
Three things you pay for separately that people mix up all the time. What each one is, where it comes from, and why all three belong in your name.
Instagram or a site of your own
A social account lends you an audience. A site gives you an address nobody can switch off. Most businesses end up needing both.
A logo is not a brand. What comes before it.
A new logo settles less than people expect. What makes a business recognisable are the decisions taken before anyone draws anything.
How to show up when someone asks ChatGPT
More people ask a model than open a search box. What gets a site quoted in those answers is technical, and most of it is work you already knew about.
Which repeated work is worth removing first
Not every dull task is worth automating. The right one to start with has three marks, and being the most tedious is not one of them.
The notes also come by email, one a week. Get them by email