Export
Export. Your tone and rules, written down
We write down how your business talks, in files for your team and its AI tools. Then we take that voice to your site, your social and your email.
What do you get?
A folder of text files, in an account of your own. It says how your business talks, which words it uses and which it avoids, with examples of work done your way.
Whoever writes on your team opens these files before they start. When they use an AI tool, they give it the same files.
Where does your message actually reach people?
Through more places than it used to, from email to Google and ChatGPT answers. We pick with you where to start.
For that channel we write the first texts, already following the new rules. The site's texts sit in the HTML, where search can find them.
What happens first?
The diagnostic. Then a conversation with you and with whoever talks to your customers, to hear how the business already sounds.
Almost always that voice already exists. The first job is getting it down in writing.
How we work
01Listen
How you talk, and the words your team uses without thinking.
02Choose
The channel to start with, decided with you.
03Make
We write the tone and the rules, and the first texts for that channel.
04Deliver
The files stay in an account of yours, in an open format.
Frequently asked
Is this the same as a style guide?
Close. A PDF guide gets read once and filed away. These files get opened every time someone writes.
What if I don't know yet how my business sounds?
You almost always do. It just isn't written down. If there's nothing to listen to, we'll tell you.
Does this tie me to one AI tool?
No. They're your text files, in an open format. Switch tools and the files still work.
Start with the diagnostic.
We look at what's already written and what still needs writing.
What you send us stays between us, and it leaves here as your files.